| Management number | 213232482 | Release Date | 2026/04/12 | List Price | $4.80 | Model Number | 213232482 | ||
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The story of Nintendo's rise and the beloved icon who made it possible. Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: *Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. *Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption. Read more
| XRay | Enabled |
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| ISBN13 | 978-1101517635 |
| Language | English |
| File size | 1.2 MB |
| Page Flip | Enabled |
| Publisher | Portfolio |
| Word Wise | Enabled |
| Print length | 303 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Publication date | August 4, 2011 |
| Enhanced typesetting | Enabled |
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